What advantages do Zendesk web widgets offer?

The reasoning behind selecting the option that highlights the capabilities of Zendesk web widgets as enabling users to submit tickets, start chats, or contact support directly is grounded in the core functionality of these widgets. Zendesk web widgets are designed to enhance user engagement by allowing customers to easily access support options directly from the web pages they are on. This seamless integration simplifies the process for users to reach out for help, whether by submitting a support ticket, initiating a live chat, or accessing other support resources.

Other options, such as those that mention extensive analytics or customizing web page designs, do touch on important aspects of Zendesk's broader functionality but do not accurately represent the specific advantages provided by web widgets. Analytics related to ticket submissions are generally managed through other reporting tools within Zendesk, while customized design elements are more related to overall branding than to what the web widget directly offers. Similarly, social media presence is an external factor not directly facilitated by the web widgets themselves, which primarily serve customer service functions. Thus, the primary advantage lies in the ease of support access that the web widgets afford to users.