What is the primary purpose of Zendesk's Customer Portal?

The primary purpose of Zendesk's Customer Portal is to give customers access to support resources and submit tickets. This platform is designed to empower customers by enabling them to find answers to their questions through self-service resources, such as a knowledge base, FAQs, and community forums. Additionally, it allows customers to submit support tickets for issues that cannot be resolved through these resources, facilitating a more organized and efficient support process.

The emphasis on a centralized location for accessing both knowledge and ticket submission underscores the Customer Portal's role in enhancing the overall customer experience. By providing these capabilities, the portal allows customers to seek help at their convenience and track their inquiries, making it a crucial tool for effective customer support.