What is the purpose of tags in Zendesk Support?

In Zendesk Support, tags serve the crucial function of helping to categorize tickets, which facilitates improved organization and reporting. By applying tags to tickets, agents and administrators can easily filter and search for specific types of inquiries or issues. This categorization enhances the ability to analyze ticket data for reporting purposes. For instance, if a team wants to evaluate how often certain issues arise, they can filter tickets by their tags to generate relevant reports quickly.

Tags also allow for more customized ticket management. For example, agents can use tags to group tickets related to specific campaigns, projects, or customer segments, making it more straightforward to track and manage those conversations.

The other purpose options do not align with the functionality of tags. For instance, tags are not used for deleting tickets, changing assignments, or encrypting data. Those actions are governed by different features and permissions within Zendesk.