Which are the two types of email templates available in Zendesk?

In Zendesk, the two types of email templates available are HTML Template and Text Template. The HTML Template allows for more visually appealing and formatted emails with the use of colors, fonts, images, and other design elements, making it suitable for creating engaging communications with customers. On the other hand, the Text Template provides a more straightforward format that is plain and simple, focusing solely on the content without any design embellishments. This format may be more appropriate for environments where simplicity is preferred or where email clients may not support HTML rendering.

The other options listed do not accurately represent the types of email templates used in Zendesk. For instance, Rich Text and Markdown are not specific formats offered for email templates within this context, and the Plain Text Template is not a recognized category in Zendesk's classification. Understanding these distinctions is essential for effectively utilizing Zendesk’s email capabilities.